Wide board wood flooring favored by consumers

Posted on July 12, 2012 by chinafloor

oak engineered wide board flooring

 

I have a freind who owned a house of 60M2 which need to be rennovated,she is busy on searching a suitable wood flooring style to match her peroperty.Which style timber flooring to purchase has not been finalized yet.She happen to see a friend’s house all decorated by big wide board timber flooring,it looks fantastic.Then my friend decided to use this wide big board timber flooring .Afetr all timber flooring installation finished in his house,it makes her feel totally unmatched ,it looks not as good as she saw from her friend’s house,never looks as magnificent as she saw in her freind’s house.

From the point of view in decoration effect,small pieces wood board installed with too many gaps,it looks tightly and uneasy when you stay in the house.Common timber flooring board normally with specification 120x90mm,the bigger one can reach 140mmx1800mm,2.3 times bigger than standard size.So when bigger board installed in bigger house,it makes the surface with a sense of extension.That’s why people prefer to choose big wide board timber flooring.

However big board timber flooring should not be the first choice by the customers who owned small houses.

Big size wide flooring board indeed make big room looks more magnificient,but once the flooring installed on small rooms,it will not as so fantastic as in big room.Samll room use big board flooring exhibit sluggish in color and wood grain changes,it looks slow and uncoordinated.Meanwhile big wood floor board is more likely to expand & warp in extrem temperature and humidities.So small house use common dimension flooring board is alway the best choice!

 

Posted in Our Jobs | Tagged , , , , , , , |

China parquet flooring leading international market

Posted on July 11, 2012 by chinafloor

parquet wood flooring

 

In the first half of year 2012, the market of America,Canada,Japan & England take 75% of the total wood flooring exporting amount. From the view of varieties, parquet flooring is leading the market share by 70% in total amount.Currently ,the export oriented wood parquet flooring manufactuers spread through more than 20 privinces and areas in China.

Experts in wood flooring industry of China concluded the motivations of parquet wood flooring exporting growth:

The hotsale of parquet wood flooring exporting amount exceed our expectations in growth speed. Advanced facility with more than 10 years development,China wood flooring industry growed up from weak to strong,a big and comprehensive wood flooring industry in China taking shape.There are 350 laminate wood flooring manufactuers in China and 440 production lines, it is expected that a voloume of 18million M2 will be achieved, a groth of 19% comparing with last year.

China wood parquet flooing exporting in constant growth pushed the development of wood flooing industry,meanwhile the national brandname and overall competitance has been rainforced.In the past 10 years china timber flooring industry standard and color designs developed very quickly,the finished products became hotsale in international market.Particularly in the field of laminate parquet flooring,with joint venture managment and innovative techniques ,china parquet flooring industry grows up stronger and stronger.

China timber flooring price advantage is much more abvious in the market of US & EU countries. High quality laminate flooring with price only 5-6USD/M2 exporting to Canada Market,low quality laminate flooring only 3-4USD/M2.Laminate parquet flooring made in china will be sold at 20USD/M2 from the hand of overseas local dealers.That’s why we say china wood parquet flooring is leading the international market.

Posted in Timber flooring market | Tagged , , , , , , |

International Timber Market Price Trend

Posted on July 10, 2012 by chinafloor

timber

With the development of enterprises & new company staff expanding,changes is going to happen.This is the way we called”natural development”.After certain period of time the culture should adjusted to sustain the organization development,this is the way we called “manageable changes”.

In the recent years,redwood furniture market in china undergoes dramatical prices fluctuation ,from hot market to cold situation and then went straightly up until now fall down again.This change makes all timber investors very nervous.So what is the inner causes of this phenomenon?

On one hand,red timber material cost was on the trend of falling down before chinese traditional spring festival,like Laos red mahogany with a drop of 10-15% in prices,Lobular red sandalwood fell 10%-20% as well as other middle to low end timber species.The causes of such situation is driven by the custom of funds withdrawn from circulation by timber dealers. However top quality timber material s are still strong & stable on prices,common timber materials are all in a trend of drop.Loans from the bank plus urgence of timber suppliers pushed price drop of some timber materials.On the other hand,the timber cost decrease at the beginining of the year disappointed timber dealers.Most of timber investors became more conservative to the timber market investment.

 Meanwhile ,the macro economic background is also a important factor dismay the timber dealers’ enthusiasm.The overall real estate low market situation depressed the buyers’ purchase desire.The demand dropped,who will buy the timber? In the generation of market oriented time,all enterprises and work staff need a spirit of pursuite.It is this spirit that decide companies’s destiny.In the operation of business,enterprise cuture & spirit will be born.

Posted in Timber flooring market | Tagged , , , , , , |

Handscraped wood flooring glory dying off

Posted on July 9, 2012 by chinafloor

hardwood handscraped wood flooring

 

When the concept handscraped hardwood flooring was firstly brought into the market of china,it is crowned as the descriptive names such as “pure hand-made”,”originally imported” etc.Therefore the handscraped flooring styles are considered as high end profucts.With more manufactuers catch up with the techniques of handscraped hardwood flooring.This type timber flooring goes to mass production and the high end glory of handscraped wood flooring dying off.

With the quick development of laminate flooring & engineered hardwood flooring,a type of most fashional antique wood flooring approached the life of clients.The most prominent advantages of antique handscraped hardwood flooring is that the distressed handscraped style delivered a special emotion to the spaces of houses.

People who are in pursuite of history & freedom emotion appreciated the flooring so much that it motivated the development and production of such style timber floor.Durability & cultural connotation makes the handscraped wood flooring leading the market for a few years in the market of China.

At the initial marketing stage of handscraped timber flooring, the unique style of gloss & grain become the most unbeatable selling point and the price goes up to 200USD/m2 in some renowned brandname company showrrom.These so called “pure hand-made”,”original imported” are prefered by some luxury villa builders & owners.Most of consumers still can not accept the high cost.

Actually wood flooring surface treatment is indeed a important factor for manufacuring,but it is only one procedure among the whole production process.With the mass production & modern timber flooring production facility evolving,handscraped wood flooring raw material selection becomes more broad,therefore the top layer processing cost dropped very quickly,it take only 3%-5% in total manufactuering cost.The luxury products a few years ago now become more acceptable to middle class consumers.That ‘s why we say Handscraped hardwood flooring glory is dying off.

Posted in Timber flooring market | Tagged , , , , , , , , |

Plantation Teak VS Natural Burma Teak

Posted on July 6, 2012 by chinafloor

true teak & false teak

Most of us learned that teak hardwood is nearly the best wood material in regular supply for solid wood flooring.Actually only true natual forest burma teak is regarded as the best one. Why?

With constant rise of burma teak raw material,many plantation teak solid timber imported from plantation teak forest areas like Costa Rica,Africa and South America are brought into the market of China.The plantation teak logs with DIA 20-30cm,length around 220cm,with FOB price 4500-5000CNY/CBM,which is only half cost of burma teak,it is a great advantage comparing with natural burma teak in cost.The current offer of burma teak log offer goes UP to 9000-13000CNY/CBM.For most of consumers the cost still not affordable.

What’s the difference of Natural Burma Teak and Plantation Teak?

I. Grain.  

Natural Burma Teak has obvious oil strip and stains,the older the more apparent while plantation teak no obvious mineral oil strips.

II. Texture.

Natural Burma Teak Grows slowly which has high density wood fiber with higher hardness while plantation teak grows fast which has more coarse wood fiber and low density.

III.Tactile impression.

Natural burma teak contains rich oil and Iron compositions,it touchs more smoothy and fine as if the wood soaked in oils.This special content makes true natural teak very stong in termite resistance,insect resistance,acid &alkali resistance as well as decay resistance. While plantation teak contains less oil composition inside,shrink heavily without good stability,weak in decay resistance.

IV.Smell.

Natural burma teak smells light fragrant while plantation teak without such smell.

Posted in Hardwood teak flooring | Tagged , , , , |

Laminate flooring elimination

Posted on July 5, 2012 by chinafloor

laminate wood flooring

There is a trend that laminate wood flooring will fall out of the market? Is it true?Let’s see the following three big reasons from some expert:

I. 90% houses after interior decoration,the air quality are below national standard.

Many clients tend to choose well brand names of wood flooring,cabinets,plywood ,coating or ceramic tiles as they belive these big brandnames are more reliable,whose quality can reach national standards.But why the test report still shows after home decoration the air pollution is far more severe than the national standard? The reality is national standard do not promise the products can make air quality reach national standard,they garantee only finished products(before cutting) will not release excessive harmful substances.Just like good brandname cigarette,nobody dare to say good quality cigarette is good to people’s health.So when we look at laminate flooring,we know good quality laminate flooring with lower formaldehyde emission amount,but even very little this substances will be no good to people’s health.

II. Some countries begin to ban the sale of laminate flooring

From the year of 2005,higher wood flooring regulation has been enforced that hdf lamnate flooring is prohibited to using on home decoration as such High density fiber board core is the main material releasing FD.While in China,laminate wood flooring is the biggest wood flooring type on sale and installed for homes.Until now no goverment regulations come out to contorl the production capacity of laminate wood flooring,so nobody stand out to block the timber laminate flooring sales in the market of China.Therefore consumers are the weakest groups to protect their health.

III. 90% Children with Leukemia illness used to live in houses of new decoration

Frequent Reports from mainstream newspapers in China shows the harmful substances spread in the air reached 25 varieties. Plywood,laminate flooring,plywood furnitures & coating are the four biggest killers of our health.The home decoration air pollution is so severe that 90% are not qualified,30% in severe bad pollution.Considering our next generations’ healthy,laminate wood flooring should be kicked out of flooring market as soon as possible!

Posted in Timber flooring market | Tagged , , , , , |

Hardwood Sales Drop

Posted on July 4, 2012 by chinafloor

Burma/Myanmar Hardwood Market

According to the updated Southeast Asia tropical timber market information,Myanmar hardwood sales amount is on downturn in the past two months this year.This situation is mainly due to the recessioned whole low sales market enviroment.According to the feedback from the burma hardwood dealers in China,with the decreased demand of end user,myanmar(burma) hardwood are sold unsmoothly in recent times.Comparing with the same period of last year(May-June in 2011),the burma timber sales amount dropped 50%!

In South China hardwood timber market,burma white wood is in suffcient over stock,the sales market climate is very cold ,as it is the traditional cold sales time every year.Currently , the myanmar white wood in size: 2200-2600x500mm/Premier Grade with quotation 5600-5800CNY/CBM.

However,South China Alder Birch Wood are still urgent in supply(demand over supply).No new stock wood of China Alder Birch are supplied and the price keeps stable.The current sales price for 2200-2600x50mm is price in 5200-5500CNY/CBM.

On the other hand,let’s look at the the North American Hardwood Sales trend in China Market recently.

It is nearly in same situation as Southeast Asia Hardwood.The wood merchants complained that North American Sales situation is no better than previous months,all outside Macro economic situtaion is depressed.As the experts in this market predict that in the second half of this year,the North American Hardwood Sale amount will be hardly to turn up. Now the price of hard maple is priced at 7000-9800CNY/CBM in size 7-16’x1-2″ FAS, Black Walnut AT 14000-16000CNY/CBM in size 7-8’x2″ FAS.

C&L hardwood will keep updated on the price information of Hardwood in South China Timber Market .

Posted in Timber flooring market | Tagged , , , , , , , , |

Timber floor prices formulation

Posted on June 28, 2012 by chinafloor

In these days the overall timber flooring market competition is very intensive,however  we can see current wood floor material demand is comparatively slack in the international flooring market.Every wood flooring enterprise is striving to suvive in the harsh wood flooring market.It’s like a battle that who want to be the last winner who must carry out the best efficent & flexible price stragtegy in different marketing phases.Analysis,Stragtegy & Action,how to make the best balance,it is the ultimate goal of companies.

I. Timber Floor Price Position

Many timber flooring companies in China focus not enough on the products price levelas well as the products series.Most of flooring prices are set only based on high end,middle or low end in the market or without main products as well as too many wood floor varieties.They do not understand the actual significance of targeting & product variety planning.

The Marco & Micro market study will show us the answer.The middle class timber flooring consumers are switch to rational & individual purchase from emotional & mainstream purchase.High brandname wood flooring company should be well adjustd to the position of ration & emotion, to establish a full production line and satfy both rational consumer & emotional consumers.

Simply to say , a low end ,middle to high end products categries are needed to meet the requirments  of various customers groups.

In theory,above categories will affect the wood flooirng brandname positioning.Actually no sufficent demand & sales volume, brandname shaping & enterprise growth is impossible.Most of timber floor companies have to make a choice between extending products varieties and reducing managment cost in order to balance the products line.

We should make a clear plan that which are main products,which are brandname image products and which are frequently changed products series.The paln like military stragtegy on land troops,marine troops & sky troops.Making flexible manipulation is a key to victory.

Posted in Timber flooring market | Tagged , , , , , |

wood flooring prices imbalance

Posted on June 27, 2012 by chinafloor

timber flooring factory prices

 

It is reported that a renowned wood flooring brandname in Auckland sold 15mm oak engineered wood flooring at 95USD/M2 for retails while in the same level the wood flooing is sold at 145USD/m2 in the market of China.You maybe surprised about it but this phenomenon is common in China, that exported goods priced much lower in domestic retail because of the complex sales channels.

We can easily find from the B2C website in Europe or America that common solid wood floors are priced at around 35-40USD/M2 even for some famouse overseas brandname.So we concluded that the big wood flooing prices difference is attributed to “goverment policy, brandname influence,sales network as well as purchase & transportation cost”.Related study shows: if a laminate flooring factory price in 70CNY,plus 9% tax reduction from Gov. & 9CNY/M2 export & custom decaration cost,the final price at destination country warehouse will be 73CNY/M2 = 11.2USD/M2.Think about the procedures in China,when the flooring comes out from factory,the commodity will be added 17% value added tax,from the wholesale agent to wood flooring branch store the cost will rise another 30%,if include marketing cost,the cost rise will goes to 50%.That ‘s why we see the huge difference in price comparing China with other imported countries.

On the other hand,the purchase cost is from the very begining very different.Overseas buyer come to China importing the flooring with MOQ=2000m2 (take laminate wood  flooring for exmaple) while the agent in China could take the flooring in MOQ=200m2,surely the overseas buyer will enjoy lower price per M2.Meanwhile .china laminate wood flooring supplier have to take the patented technology cost from overseas enterprises,this again reduced the China wood flooring prices advantage.When we consider the brandname influence ,China famous brandnames are still weak in international wood flooing market so they have to drop the price to compete with strong overseas competitors.

With more pressure from the adverse anti-dumping policies to China wood flooring of US and EU countries,more and more china wood flooing companies focus more on domestic sales.However,the wood flooing market is always bigger than what we imagined & wood flooring brandname competitance will be the key issue for every china timber flooring company to pay attention to!

Posted in Timber flooring market | Tagged , , , , , |

Timber flooring sale – Online plus Branch Store

Posted on June 23, 2012 by chinafloor

timber flooring showroom in Foshan

With china timber flooring sales channels in quickly development,now nearly every timber flooring enterprise in China has built up its own wedsite while those who could really use E-business channel to do the marketing are very few.Traditional timber flooring marketing channel — Brandname chain store marketing or building material shopping mall maketing are still the mainstream.Most of the timber flooring companies build a website only for expanding the brandname infuluence or make a simple service before sales.

All the in field experts are predicting that traditional marketing in combination with e marketing is becoming an ireversible trend for home building material enterprises.So currently it not about to go online or not.It’s about how to go online to do timber flooring marketing.Operating online wood flooing business without contradictig with tradional sale store is the key issue on the way.

With china timber flooring sales chanel quick development,now nearly every timber flooring enterprise in China has built up its own wedsite while those who could really use E-business channel to do the marketing are very few.Traditional timber flooring marketing channel — Brandname chain store marketing or building material shopping mall maketing are still the mainstream.Most of the timber flooring companies build a website only for expanding the brandname infuluence or make a simple service before sales.

All the in field experts are predicting that traditional marketing in combination with e marketing is becoming an ireversible trend for home building material enterprises.So currently it not about to go online or not.It’s about how to go online to do timber flooring marketing.Operating online wood flooing business without contradictig with tradional sale store is the key issue on the way.

At present,most of the well known wood flooring brandname company owns a big number of deal agents,once the enterprise goes online,the benefits of those sale agents will be affected.On the other hand, not every company is capable to build up a matured online sales website.Even those who owns independent online wood flooring shopping mall,as the onine buyers tend to choose the items in lower prices,if the timber flooring prices are much lower than the real off line store,sales agents’ benefit will be damaged,if the online price in the same level to off line store,the online sale will lost its advantages, so high end timber flooring brandnames have to solve this problem.

There is a Mode: Online purchase Platform + Real Showroom + Service Center which could improve the total benefit of wood flooing enterprises.This online sales system based on Showrooms of agents in different cities,it makes each customer reach the real commodities easily and make the online sales more acceptable .In the same time,each sales agent who owns showroom still in charge the sales networks that internet covered.In this way the two marketing channel would make up each other perfectly and promote the timber flooring sales togehter!

At present,most of the well known wood flooring bradname company owns a big number of sales agents,once the enterprise goes online,the benefits of those deal agents will be affected.On the other hand, not every company is capable to build up a matured online sales website.Even those who owns independent online wood flooring shopping mall,as the onine buyers tend to choose the items in lower prices,if the timber flooring prices much lower than the real off line store,sales agents’ benefit will be damaged,if the

Posted in Timber flooring market | Tagged , , , , , , , |