With china timber flooring sales channels in quickly development,now nearly every timber flooring enterprise in China has built up its own wedsite while those who could really use E-business channel to do the marketing are very few.Traditional timber flooring marketing channel — Brandname chain store marketing or building material shopping mall maketing are still the mainstream.Most of the timber flooring companies build a website only for expanding the brandname infuluence or make a simple service before sales.
All the in field experts are predicting that traditional marketing in combination with e marketing is becoming an ireversible trend for home building material enterprises.So currently it not about to go online or not.It’s about how to go online to do timber flooring marketing.Operating online wood flooing business without contradictig with tradional sale store is the key issue on the way.
With china timber flooring sales chanel quick development,now nearly every timber flooring enterprise in China has built up its own wedsite while those who could really use E-business channel to do the marketing are very few.Traditional timber flooring marketing channel — Brandname chain store marketing or building material shopping mall maketing are still the mainstream.Most of the timber flooring companies build a website only for expanding the brandname infuluence or make a simple service before sales.
All the in field experts are predicting that traditional marketing in combination with e marketing is becoming an ireversible trend for home building material enterprises.So currently it not about to go online or not.It’s about how to go online to do timber flooring marketing.Operating online wood flooing business without contradictig with tradional sale store is the key issue on the way.
At present,most of the well known wood flooring brandname company owns a big number of deal agents,once the enterprise goes online,the benefits of those sale agents will be affected.On the other hand, not every company is capable to build up a matured online sales website.Even those who owns independent online wood flooring shopping mall,as the onine buyers tend to choose the items in lower prices,if the timber flooring prices are much lower than the real off line store,sales agents’ benefit will be damaged,if the online price in the same level to off line store,the online sale will lost its advantages, so high end timber flooring brandnames have to solve this problem.
There is a Mode: Online purchase Platform + Real Showroom + Service Center which could improve the total benefit of wood flooing enterprises.This online sales system based on Showrooms of agents in different cities,it makes each customer reach the real commodities easily and make the online sales more acceptable .In the same time,each sales agent who owns showroom still in charge the sales networks that internet covered.In this way the two marketing channel would make up each other perfectly and promote the timber flooring sales togehter!
At present,most of the well known wood flooring bradname company owns a big number of sales agents,once the enterprise goes online,the benefits of those deal agents will be affected.On the other hand, not every company is capable to build up a matured online sales website.Even those who owns independent online wood flooring shopping mall,as the onine buyers tend to choose the items in lower prices,if the timber flooring prices much lower than the real off line store,sales agents’ benefit will be damaged,if the